Monday, 4 February 2008

Super Bowl

Right now the Super Bowl is in half-time. This large spectacle of a sports event; one of the largest isolated sport events in competition with the soccer World Championship and the Summer Olympics.

It has been estimated that the Super Bowl generates almost $10 billion dollars of sales, within product areas such as television sets, snacks and beverages. This is a huge amount of money relating to one event, as a comparison this number is larger than the GDP of about 80 countries. Even though the US economy is seeing a recession, the spending relating to Super Bowl are largely unafflicted.

Time for the second half now.

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